Till the
time the Congress and UPA get their act together (in terms of good governance,
honest leaders who want to serve and protect the public interest with the best
interests of the country in mind, and setting an example of integrity from top
down), the Indian public will continue to support the BJP and its allies
because their efforts and will in this direction are genuine and sincere.
So, what
are the ingredients that constitute a winning personality both in terms of the
party and its leader/s.
1. Messaging and
communication with the public and all stakeholders must be simple with clarity
and devoid of all jargon.
2. Leaders must walk
the talk. What you say must reflect in all your actions. In other words,
promise only what you can do and deliver.
3. Say what you mean.
The public can look through a couched speech. They will respect and love you if
you say what you mean.
4. Avoid and eliminate
aggression in speech, demeanour and behaviour. The public likes its leaders to
follow the rules of civility upfront.
5. No matter how low
your opponent stoops down, never stoop down to his level. The public takes note
of everything and will respect you for maintaining your dignity.
6. Our shastras say:
”knowledge is given to some, character to a few and humility to the rarest.”
When you have unlimited power, your humbleness will make you shine through.
7. Your demeanour must
always convey your inner conviction: These are by: eye gaze, facial
expressions, gestures, gait, tone of voice, etc.
8. The first rung of
leaders must fully back the chief campaigner in speech, behaviour and actions.
The party must fight the elections like a well-oiled machine.
9. Don't fight the 2019
elections for gaining power. But fight it with the sole objective of serving
the country and protecting the public interest. THEN VICTORY WILL BE YOURS!!
10. FINALLY, IN ALL YOUR
CAMPAIGNING, EXTEND TO THE OPPOSITION AND ITS LEADERS A STATURE HIGHER THAN
YOURSELF. THE PUBLIC WILL SEE THAT YOUR CHARACTER IS SUPERIOR AND WILL REWARD
YOU WITH VOTES.
JAI HIND
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