1. It should re-establish the supremacy of the parliamentary board and the national executive and should not allow anyone to dislodge these two bodies.
2. It is good to prepare in advance, but 2014 elections are still a long time away. It would be in good stead to focus on the ensuing state elections and deliver victories here first.
3. Prime Ministerial candidate should be the trump card and should be announced only after winning the 2014 elections. Therefore all efforts must be geared in this direction.
4. Carefully build a detailed dossier on UPA misrule, misgovernance, harassment of public/individuals, corruption scandals on the basis of last 10 year media reports and public feedback and go national with a thunderbolt blitzkrieg in stages all over the country.
5. BJP leaders should be careful and judicious in the language they use to criticise and flay Congress/UPA leaders and the approach should be of stating facts/figures without sounding acidic or toxic or vitriolic.
6. Dont be apologetic about your strengths. Hindutva should be promoted as a way of life, as cultural nationalism (unity despite diversity). Strong India, good governance, Ram Mandir/RSS.
7. BJP should evolve itself in accepting all communities, castes and religions from all regions of India. It should build and sustain a pan-India appeal.
8. It should focus on the following key constituencies and stakeholders: women, employed/unemployed youth, old aged people, MSME businesses, youth under 35.
9. It should interact with the 21st century youth on social media like facebook, twitter, linkedin, stumbleupon, pinterest, digg, Delicious etc.
10. It should build bridges with universities, colleges, schools, think tanks and research institutions and make them a stakeholder in success.
11. In collaboration with experts from different field, it should articulate well thought out stands on various national and international issues through its front ranking leaders.
12. Congress is a cohesive party and works in tandem, in synchrony. BJP leaders/spokespersons should target 4-5 key leaders of Congress in pleasant language but consistently exposing their weaknesses and failures. Once you strike at the generals, the soldiers will fall in disarray.
13. All BJP-ruled states should now start highlighting their good governance record and establish their achievements, developments in a systematic manner through innovative means and media in stages all over the country.
14. Most importantly, it should project a unified image with all party cadres and second, third rank leaders following solidly behind the first rank leaders.
15. All front ranking leaders who speak in public must be well read and informed and should be briefed daily on important issues by the media staff.
16. BJP should reach out to 10,000 top medium and large enterprises all over India and apprise them of its policy and stand on various issues.
17. BJP should network with key stakeholders in foreign embassies/consulates in India and apprise them of their success states and good governance.
18. It should organise various BJP-ruled state meets where foreign investors, states of foreign countries are invited over the next one year.
19. This is a must: It should initiate a award/reward in technology, science and entrepreneurship for technocrats, scientists and entrepreneurs from all over the world and let the first show be held in a BJP-ruled state this year.
20. It should draw out a media strategy and engage with regional, national and international media and also build bridges with journalists of these media.
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